Causa Prima / Launch FilmEnd the Chase.
When Causa Prima prepared to launch publicly, they didn't want another conservative fintech announcement.
We built a campaign around a frustration every finance team already knows: The chase between companies. The result was a launch platform that introduced the brand with personality and a clear point of view.
CONCEPT / 01
We turned payment chasing into a character.
Instead of explaining the product through tech buzzwords, we gave the problem a face. Having the founder himself chase the money man through Madrid, we created a memorable metaphor for the frustration Causa Prima was built to eliminate.
ACTIVATION / 02
From prop to launch asset.
A custom-designed newspaper first appeared in the film as a subtle Easter egg. We then produced and distributed the physical edition to investors and partners ahead of the launch, extending the campaign beyond the screen.
IMPACT / 03
The launch got people talking.
The film quickly generated enthusiastic reactions across LinkedIn, with founders, investors and operators praising its originality and execution. For a category known for conventional product demos, standing out became part of the story.
Selection of real reactions from the public LinkedIn launch.