AKG / BRAND FILMThe One Who Understands.
Every idea needs a voice that carries it.
For the relaunch of AKG, a leading influencer marketing agency for AI and tech, we turned the search for the right voice into an emotional brand film.
We showed how one person could make a whole city listen.
In a big grey city, a little being tries to make itself heard. People pass it by, unable to understand what it’s trying to say. Then one person stops and understands. He helps its idea reach others, until the whole city gathers around.
CONCEPT / 01
Bringing the new identity into the story
Created as part of AKG’s rebrand, the film carries elements of its new visual identity into the story. One of the brand’s signature chrome shapes becomes the little being’s heart. It appears again as a sculpture inside an imagined AKG office, where the new brand colours shape the space around it.
BRANDING / 02
We built a believable world, one shot at a time.
From character design and locations to performance, lighting and camera, every shot was shaped to serve the story. After concept, script and hands-on art direction, we used AI to create the imagery and motion, refining scenes through many iterations before leading the traditional post-production process to finished film.
CRAFT / 03