Luminae / Beauty / AI ProductionWritten, directed and self-produced by TEEP.
For the launch of Sacred Radiance Face Oil by Luminae, we built a complete campaign — concept, visuals and film — using the latest AI tools. Not to dazzle, but to create something sensitive and human. Closer to real than you'd expect, pushing the boundaries of what a small team can do.
Rise in Radience
The film is where it all comes together.
But before a single frame was shot, the world of "Rise in Radiance" was built from the ground up: Concept, imagery and product visuals first, so the film could draw from a universe that already existed.
FILM / 01
Every campaign needs an anchor.
We built "Rise in Radiance" around the idea of light as transformation, turning a face oil into something that feels personal, powerful and intentional.
CONCEPT / 02
With the concept defined, we created the full visual world — model and product images built entirely with AI. These weren't just stills. They became the raw material the film was made from. Attention to detail and realism was paramount.
IMAGERY / 03
No studio. No crew. Full creative control.
Storyboarded, directed and produced in-house by TEEP — from first image to final frame.
PRODUCTION / 04