Citroën / AutomotiveAMI Loves Paris
For the launch of the fully electric Citroën AMI, we transformed the brand platform “Inspired by you” into a hyper-local creative idea celebrating the individuality of Paris and the people who shape it.
Working with real Parisians and their distinct neighbourhood identities, we created a series of unique vehicle designs — turning the AMI into a canvas for personal expression and urban culture.
CONCEPT / 01
CAMPAIGN ROLLOUT / 03The launch was supported by a geolocated social campaign across Paris, featuring a collection of digital mini-films that told the stories behind each design and connected audiences to the communities that inspired them.
Leading the project from concept to execution, we developed the visual language of the campaign and designed selected vehicle editions — bringing Citroën’s human-centric philosophy to life through design.
ART DIRECTION / 03Art direction and campaign development while at BETC Paris.